RELIGION AND MEDIA STUDY OF REPRESENTATION OF RELIGION IN MASS MEDIA AND ITS INFLUENCE ON PUBLIC PERCEPTION
Keywords:
Religion, Mass Media, Representation, Public PerceptionAbstract
This article explores the relationship between religion and mass media, focusing on how media representations of religion influence public perceptions. In the midst of increasing globalization, mass media plays an important role in shaping public perceptions and images of religion. This study applies a qualitative approach and conducts content analysis on various types of media, such as news, films, and television programs. The results show that religious representations are often associated with certain stereotypes and narratives that can either reinforce or challenge existing social views. In addition, the presentation of religious issues by the media also influences public perceptions, which can have an impact on tolerance and intergroup relations. These findings are expected to provide deeper insights for policymakers, academics, and media practitioners about the complex relationship between religion, media, and society
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